WordPress is the leading Content Management System. A CMS (Content Management System) separates content from the way the content is displayed. The site owner enters content in the system and it can be displayed a variety of ways, depending on the chosen theme. A theme, or design, is software and graphics which allow content to be displayed as you direct, in an integrated and visually pleasing way. We recommend that your website’s theme be responsive; that is, able to display and function on a variety of devices from desktop to mobile.
Increasingly, WordPress has become the choice for enterprise due to its flexibility, reliability, ease of use, and wide coding community support. WordPress can be extended to provide eCommerce online store functionality. Here are just a few reasons for the popularity of WordPress:
- Publish with Ease
- Publishing Tools
- User Management
- Media Management
- Full Standards Compliance
- Built-in Comments
- Search Engine Optimized
- Easy Upgrades
- Extend with Plugins
- Supports eCommerce
- Freedom to Migrate
WordPress is Open Source software which means the base code is free and available to developers to create convenient modular plug-ins and themes. Even better, if a security weakness is ever detected, scores of developers worldwide are on it and it is secured in a matter of days. Updates are easy and painless. Best of all, you can maintain your site yourself.
WordPress Themes or Custom Build?
The fastest and most affordable path to launch is to customize a suitable premium WordPress theme (template). We use professional themes from vendors who have the highest standards and user ratings. We customize the code in such a way that the modifications are isolated from the base code for easy update and continued functionality.
If there are no suitable themes available and it is within your budget, we can also design and develop a WordPress Theme ‘from scratch’. However, this is a much costlier alternative, usually six to ten times the cost of customizing an existing template.